The soulful track samples the Isley Brothers' 'That Lady'
Kendrick Lamar's 2012 opus good kid, m.A.A.d city was one of the most-discussed rap albums in recent memory - so it would be understandable if Lamar wanted to rest on his laurels and take his sweet time following up a record that earned rave reviews and crashed numerous year-end best lists.
But no, the Compton rapper is back with 'i,' the first single from his as-yet-untitled next album. Instead of mining the grit of his past for inspiration, Lamar this time opts for some self love on the soulful, feel-good offering, which samples the Isley Brothers' 1973 jam 'That Lady': 'Everybody lack confidence, how many times my potential was anonymous? / How many times the city makin' me promises, so I promise this / I love myself.'
Not that he had a problem with confidence before - his hip-hop peers probably haven't forgotten his landmark 'Control' verse. Hear 'i' below:
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