By Matt Lawless
PUBLISHED: 07:33 EST, 17 July 2013 | UPDATED: 07:33 EST, 17 July 2013
Sky Sport's sparring with new rivals BT continues with David Beckham lined-up to front a new kids TV show starting next month.
The programme, hosted by Olympic gold medallist Darren Campbell and Di Dougherty, kicks-off on the opening day of the new Premier League season and is called Game Changers.
It will be screened free-to-air for the first week just hours before BT Sport - whose slogan is 'Game Changing' - launch their live Barclays Premier League coverage at Anfield.
Retired England legend Beckham signed a £20million deal to be an ambassador for the subscription broadcaster and is one of 75 Sky Living for Sport athletes taking part.
Broadcast live in front of a live studio audience, the former Manchester United and Real Madrid superstar will lead a football masterclass during the series.
'It's an ambition of mine to inspire more young people to get active and take part in sport,' said Beckham.
'I'm excited to be one of a great group of athletes contributing to Game Changers and working with Sky who have the passion to make it happen.'
A huge 'Day in the life of Becks' Sky TV advertising campaign was launched earlier in the week as part of their campaign to strangle BT Sport's challenge to their Premier League supremacy.
Olympic hero Jessica Ennis-Hill will also lend her expertise to the show, which promotes grassroots sport, and train youngsters in heptathlon events.
Sky Sports managing director, Barney Francis, said: 'We love sport and believe in its power to inspire young people to get active, have fun and learn new skills. Game Changers is the first show of its kind and a brilliant addition to the Sky Sports schedule.
'It's another demonstration of our commitment to all levels of sport from elite level to grass roots.'
Game Changers will be available to Sky viewers in a regular slot on Saturday mornings at 9am on Sky Sports. However the first episode of Game Changers will be available live and completely free to every home in Britain on Pick TV (on Freeview and You View) on Saturday, August 17.
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