Two months after Nike paid tribute to Derek Jeter with a much-discussed ad entitled 'RE2PECT,' another of his longtime sponsors took its turn Thursday when Gatorade unveiled a spot that quickly became an Internet sensation.
The 90-second ad shows Jeter interacting with fans while walking to a game at Yankee Stadium, backed by Frank Sinatra singing 'My Way.'
Molly Carter, the company's senior director of consumer engagement, told Adweek that Jeter himself suggested an ad that showed him thanking Yankees fans and that he selected 'My Way' as the song that best summed up his career.
'It was a true collaboration between Derek and Gatorade,' Carter said.
The fans with whom Jeter is shown interacting were genuinely surprised, Carter told Adweek. She said an area near the stadium was roped off before a game in July and the producers 'just kind of let Jeter go.'
The ad first will be seen on television Saturday on YES and Fox. Jeter also authored a print ad for Gatorade in which he thanks fans, writing, in part, 'From my first at bat until my final out, you helped make me who I am. For that I am forever thankful.'
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